Felix de Voss, born in Denmark, based in NYC, Principal and Director of Industrial Design at NR2154.

My work is always balancing the practical and emotional. Rooted in the humanistic and sensible principles of the Danish design tradition while embracing the global scene.

Through this intersection I have developed my own process for capturing the essence of a brand, injecting storytelling, resolving technical limitations and giving clarity in form.

I have led ID teams for both boutique and mid-size agencies, creating iconic work across fragrance, cosmetics, hair and beauty, liquor, and retail environments. I was previously Design Director at Aruliden and Established in New York, working with clients like Bulgari, Calvin Klein, Hugo Boss, Lacoste, Marc Jacobs, Pantene and many other.